WORK EXPERIENCE
Funcom▪2023 – Present
Senior Global PR & Event Manager II
Jan 2026 -
PR (Global)
As one of two Senior PR Managers, I shape and deliver global PR strategies in close collaboration with Marketing leadership and executive management. I lead the development of standout narratives, activations, and earned-media campaigns that break through crowded markets and resonate with players, partners, and press worldwide.
Key responsibilities include:
- Defining and executing PR roadmaps, covering messaging, content, CTAs, target audiences, and launch execution.
- Leading global PR agencies and partners through clear briefings, alignment, and performance follow-up.
- Driving the strategy and execution of global PR moments, announcements, and live activations.
- Continuously evolving PR strategies, including media training, interview coordination, executive positioning, and cross-team communications support.
Events (Global)
As Senior Event Manager, I own the strategy, planning, and end-to-end delivery of Funcom’s global event portfolio. Working closely with Marketing and Development teams, I create high-impact experiences for players, media, creators, and industry partners—both physical and digital.
I lead Funcom’s presence at major international events such as Summer Game Fest, Gamescom, Tokyo Game Show, and Brasil Game Show, among others.
Key responsibilities include:
- Building event strategies fully aligned with global marketing and brand objectives.
- Leading negotiations with event organizers, venues, and production partners.
- End-to-end ownership of event production, timelines, budgets, and delivery.
- Developing partnerships, co-marketing opportunities, and collaborative event initiatives that extend reach and impact.
Senior Global PR & Event Manager I
Sept 2023 - Dec 2025
Responsible for the global event strategies & planning at Funcom, promoting all games associated with the company. Also part of the PR team doing communication on all the Funcom brands!
Head of Engagement & Communication
Jan 2022 - April 2023
LEADING THE Nordic Marketing, Communication & Engagement team! Responsible for the overall strategy & coaching.
Locally responsible for:
- Events and Fairs - planning and executing
- Local budgets
- Media Buying
- PR & Communication on all PRODUCTS
- Influencer Marketing
- Social Media and local Engagement
- Reporting and analyses of local campaigns
Nordic Communication Manager
May 2019 - Jan 2022
Communication, PR, Events and Influencer Marketing in the Nordic region on all products
Nordic Community Manager
May 2015 - May 2019
Responsible for all OWNED Social Medias and Community Strategies
- Posting and monitoring all activity
- Setting up campaigns & marketing
- Creating, executing and finalizing competitions
- Analyzing and reporting
Twitch
- Responsibly for planning and executing all Nordic live-streams. Analyzing and reporting
Influencers MARKETING
- Handling youtube/twitch influencers
- Monitoring all activity regarding our titles
- Setting up and co-hosting competitions/giveaways
- Nordic & worldwide influencer events
Others
- Events and Fairs - planning and executing
Jr. Digital PR & Community Manager
Jun 2013 - May 2015
Responsible for all Digital PR in the Nordics
- Handling Press Releases for all Ubisofts digital titles
- Press trips/events
- Reporting & Analyzing
Responsible for all OWNED Social Medias and Community Strategies
- Posting and monitoring all activity
- Setting up campaigns & marketing
- Creating, executing and finalizing competitions
- Analyzing and reporting
Influencer Marketing
- Monitoring and handling Youtube contacts
Others
- Events and Fairs
Digital PR & Marketing Assistant
Jul 2012 - Jun 2013
- Responsible for all Digital PR in the Nordics
- Responsible for all OWNED Social Medias and Community Strategies
- Handling marketing for Digital titles in the Nordic
- Planning & executing events for digital titles
Junior Key Account Manager
Aug 2010 - Jul 2012
- Responsible for all retail/etail sales in southern Sweden
- Negotiation instore and trade marketing campaigns